Thursday, August 12, 2010

Click fraud

The latest scam to hit the headlines is the multi-million dollar click fraud which occurs when advertising network affiliates force paid views or clicks to ads on their own websites via spyware, the affiliate is then paid a commission on the cost-per-click that was artificially generated. Affiliate programs such as Google's Adsense capability pay high commissions that drive the generation of bogus clicks. With paid clicks costing as much as US$100[verification needed] and an online advertising industry worth more than US$10 billion, this form of Internet fraud is on the increase.

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